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My Experience With The Estes Park Brand
I’m taking a little different approach to this BrandingWire project. Martin Jelsema (a member of our team), with his close ties to the town – has put together a comprehensive brief on Estes Park,...
View ArticleFedEx Jumps on Social Media for Branding
I caught an article announcing the news that FedEx has rolled out a new ad campaign. Ad campaigns can be so varied these days so I was curious to dig in and learn more. It turns out that the branding...
View ArticleYour Voice As An Extension Of Your Brand
I had an interesting situation today that made me think about phone conversations being an extension of your company and even your brand. I could be over-thinking this, but I was completely turned off...
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Wine Bottle Marketing Continues to Evolve
Oddly enough, one of my more popular posts was about…a wine bottle. Earlier in the year I posted about a “peel-off” label that caught my attention. Rosenblum Cellars implemented the label into their...
View ArticleMessage in a Wine Bottle: Interview with Rosenblum Cellars
One of the fun aspects of writing for this blog is the chance to step outside of my marketing world and learn more about how other industries market to their unique target markets. If it weren’t for...
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Marriott Hotels Offers Travel Guide Ad Insert
I’ve been pretty heavy on writing about search engine marketing recently so I thought I’d switch it up a bit and do a small feature on a print advertising method used by Marriott Hotels that I found to...
View ArticleStore Brands: Better Quality and Design … and Better Names
Store brand names are much more powerful today than decades ago, when they were lightly advertised and often packaged anonymously. Today, store brands offer better quality and design – and better...
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Monikers Made for Military Missions
Whether it’s a company or a product or a service, you’ve got to call your baby something. Even the military snaps to attention when it comes to identifying a new mission with a distinctive name....
View ArticleMore Colleges Drop “Community” from Their Names
Industries change. Businesses adapt. Strategies evolve. And names have to keep up – or they risk reflecting an outdated reality. Consider how new monikers can help gain new business. A few years ago...
View ArticleYou Can Differentiate Any Product – Even Salt
There is no such thing as a commodity,” Harvard Business School guru Ted Levitt once opined. “All goods and services can be differentiated.” Morton Salt proved that premise by branding table salt,...
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